Media Release: Jessica McKelson Keynote Speaker at Indecon and WWF Indonesian National Conference
Jessica McKelson Presents Innovative Eco-Tourism Model of Developing and Supporting Local Communities at Indecon and WWF Indonesian National Conference
IMMEDIATE RELEASE: CEO, Jess McKelson from Raw Wildlife Encounters (RAW) has been invited to give the Keynote Presentation at the annual Indecon (National Eco-Tourism Body of Indonesia) & WWF Indonesia conference in September, 2016. Raw Wildlife Encounters innovative eco-tourism
model used within North Sumatra, Indonesia has been leading the way in providing positive alternative income streams by working with local communities
via eco-tourism to provide alternative avenues of incomes rather than the past of damaging their national resources and wildlife.
'I’m proud to be invited to present our RAW eco-tourism model which has been a success, due to the local communities we now represent,
support and nurture. I’m excited to present on how, I was able to develop and introduce this model into communities which were involved in damaging
their natural resources, and how they have made the inspirational change for a long term sustainable future’, says Jessica McKelson. ‘To represent
the three local areas we currently support gives me hope we can also be role models for other areas seeking a change in their livelihoods where conservation
of the environment, people and culture can be achieved’.
RAW’s founder and CEO, Jessica McKelson developed this leading edge eco-tourism model after spending six months each year for three years in Sumatra, whilst she was there after being awarded the International Specialised Skills Institute (ISSI) fellowship in 2006. During these years, McKelson was able to work closely with leading conservationists, and gained a thorough understanding of how she could work closely with the local communities over a longer period for a positive impact.
Once back in Australia, McKelson developed and founded RAW, whilst still working at Melbourne Zoo as Primate Supervisor, and began working closely with
the local North Sumatran village of Tangkahan and its’ community to assist and support them in turning their focus from illegal logging and destroying of endangered wildlife for financial gain,
to a community that now no longer is involved in illegal logging or poaching. The community, once it understood the damage they were
causing, made a remarkable and inspiration decision to become custodians, and be responsible for the forest, and wildlife within their
Today, RAW is now working with a further two communities (Batu Katak and Batu Rongring) living on the edge of the Gunung Leuser National Park (GLNP) North Sumatra, where they have requested McKelson’s eco-tourism model and assistance to develop alterative livelihood via ecotourism and to stop illegal
logging and bird poaching activities. Using the exact model that made Tangkahan a success, McKelson and her local RAW staff, are now able to introduce
this strategy into these key local communities, bringing about unity and a world first for positive change to their livelihoods.
It began by leading eco-tours to Tangkahan, bringing in overseas travellers to experience the wonders of the community, forest and wildlife and was one
of the first steps in creating positive change to this community. McKelson worked closely with the locals, developing and taking them through training
programs that provided them with the understanding and skills to become local guides, and share their local knowledge and cultures. With the success
of bringing together a local community, and developing the RAW Sumatra Indonesia Programs, McKelson was able to engage in a number of leading edge
initiatives that allowed RAW, McKelson and RAWs travellers to give back into these communities they visited. RAW travellers who visit these local communities,
consistently provide feedback back to RAW, that they have had life-changing experiences after spending time with these incredible local people.
Due to RAW’s unique style of small group eco travel, they are able to personally connect their travellers with the communities and conservation projects their travel dollars support. In the past six years, RAW and their travellers have generated over one million dollars back into the local eco-tourism economy within North Sumatra, and over $500,000 has gone back into the Sumatran orangutan and community based conservation initiatives. For this reason McKelson and her RAW Indonesia team are called on to represent ecotourism, and as leaders to guide other local communities.
For more information or to organise an interview with Ms McKelson to find out more about the specifics of this model, please email Deb at firstname.lastname@example.org or call on +61 419246850Photos available on request.
About Raw Wildlife Encounters (T/A #32907)
Raw Wildlife Encounters (RAW) excels at organising life-changing travel experiences and unique wildlife encounters. RAW was named one of the Top 10 Eco-Tours in the world by BBC in 2015. Our small-group tours are led byqualified wildlife professionalswho will take you along roads less well-travelled and allow you to experience truly incredible learning encounters with unique wildlife. Raw Wildlife Encounters fosters responsible tourism that benefits the local people, environment and wildlife in all our travel destinations through our Community and Conservation Programs.
About Raw Wildlife Encounters (T/A #32907)
Raw Wildlife Encounters (RAW) excels at organising life-changing travel experiences and unique wildlife encounters. RAW was named one of theTop 10 Eco-Tours in the world by BBCin
2015. Our small-group tours are led by qualified wildlife professionals who will take you along roads less well-travelled and allow
you to experience truly incredible learning encounters with unique wildlife. Raw Wildlife Encounters fosters responsible tourism that benefits the
local people, environment and wildlife in all our travel destinations through our Community and Conservation Programs.
For more informationwww.rawildlife.com.au
Media Enquires:Deb Pilgrim+61 419 246 850 e:email@example.com